To gain an understanding of the type of people i will be aiming at we decided to add a profile of the ages, types of people and genre that we will be suiting this product for. this is essential in making sure that the people who will be watching it enjoy it and it is associated with the things that they are associated with, and hopefully makes them enjoy it more.
As our music genre is such a varied one we have found it difficult. Looking into the background of some people we interviewed, we discovered that the variety of people who know the song Mr Brightside was vast. Many people had been exposed to the major songs which have made the Killers so famous. yet many haven't listened to the full albums and songs which make up the bands story. so we were stuck between deciding to go for the typical audience of the killers major songs with the lack of knowledge behind the songs and more just a mainstream viewing, which is one that we've chosen. or going for a audience which will be proper fans who have been following the band for a long time. We decided that the style should be followed but the video and image must be made slightly more mainstream. this is because the audience which listens to their major songs is much more towards the mainstream vibe and not down the slightly more rock stereotype which many of their devoted fans fit in. we will still stick with the simple outfit which is mainly mysterious and inspired by the rock scene but will look to reach out to the mainstream kind with the girls appearance and the style of the appartment setting.
We see this as a product and the product must be there to make money and stand out to the biggest audience. with this song we hope we have realised the proper audience and will appeal to them in the best way possible.
by Josh Graham
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