Research - Audience questionaire

We conducted some audience research to get a view at what the audience would expect and what kind of people we were aiming at. we also wanted to see if the stereotypes of the music genre and the codes and conventions spread into the audience or there were many people who challenge the conventions yet are big fans of the genre or in general the killers.

Pop rock questionnaire:
Multiple Choice:
1)    What gender are you?
A)   Male
B)   Female

2)    Which age category do you fit in?
A)   0-10
B)   11-14
C)   15-18
D)   19-25
E)   26-30
F)   31+

3)    What clothing would you most likely wear?
A)   Sports top and trackies
B)   Favourite band top and skinny jeans?
C)   Your new that your favourite celebrity was promoting?
D)   Crop top and skirt with latest pattern on it?
E)   Designer clothing?
F)   Suit and tie (men) Smart blazer with a smart dress (female)

4)    Which bands would you most likely to listen too?
A)   Scouting for girls?
B)   Mcfly
C)   Avril Lavigne
D)   Busted
E)   Foo fighters
F)   The Beatles
G)   The rolling stones
H)   Deaf Havana
I)     The Vamps
J)    The Killers
K)   Bastille


5)    How often do you go to a concert a year?
A)   Never
B)   Once a year
C)   Every month
D)   More than once a month
E)   Other…




6)    What do you typically do on the weekend?
A)   Play on game stations with friends?
B)   Out at the park?
C)   Shopping with friends?
D)   Cinema/theatres or music concerts?
E)   Keeping physically fit e.g. football, gym, rugby, out walking ect…?
F)   Other please specify…

7)    What do you expect in a pop rock music video?

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we specifically chose some questions as they were aimed specifically at some aspects of the task. for how often do you go to music concerts will give us an idea of how much experience they have with them and from that we can decide how unrealistic we can be in the music video. if they said they go often then we want to be accurate to what they expect. yet if they never go then we can make it really over the top as this will be something they will not expect from it and in the end boost ticket sales from the idea at how amazing it looks.