Monday 10 November 2014
Sunday 9 November 2014
Digipak and Advert
A digipak typically consists of a book-style paper or cardboard outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Digipak-style packaging is often used for CD singles or special editions of CD albums.
Rules:
Digipak-style packaging is often used for CD singles or special editions of CD albums.
Rules:
- 4-6 panel digipak
- All images and artwork should be your own
- Electronic version
- 10 marks
Prop List
Prop List
Our props are primarily instruments and
stands for the performance in the barn. They are essential in getting the
correct look for the band. The logistics will require some planning in getting
them to the area of the barn for the performance. But luckily we have good
transporting facilities for moving amps and drum kit around.
Other than the instruments we have few
props and many are in house so it is not an issue for us to think about them as
they are already at the scene where we are shooting. This is the way it is when
filming the flat scene, which is at someone house, which already has the
correct, set up for our idea.
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PROPS
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LOCATIONS NEEDED
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Drum kit
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Mental Hospital, flat,
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Microphone
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Barn,
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Microphone stand
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Barn,
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Guitars X3
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Barn, flat
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Amplifiers X4
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Barn, Flat
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Girls dress
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Flat
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Lights X4
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Barn
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Big Lights X2
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Barn
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Ladder
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Barn
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Black sheets
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Barn
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Beer
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Flat
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Looping pedal
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Barn,
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Extention leads x3
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Barn,
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Wires for amps x5
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Barn,
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Black tape
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Barn
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Sofa's, chairs and flat props
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Flat
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Target Audience Profile
Pop rock music often had a very select audience. The audience is select but often these songs are something that appeals to all. In better words they are aimed at a select group but still very popular within other groups of people. This is because the catchy nature of the song and its popularity reaches out to people of all sorts of backgrounds.
The main aim is at young girls in their teens to 25. This appeals to them as the bands are often young boys who they are relatable too. They are also a sex symbol of their lives which the bands take full advantage of. They explore it with posters. As they are pop songs but the band has the rock and roll background, they capitalize of the ‘bad boy’ attitude which has been used to promote bands of this nature for years and create buzz around them.
Often the audience want to see their idols, this is why the bands use a heavy dose of live performance which encourages the audience to go to their gigs. In essence it’s a promotial business idea which encourages the money making side of the music industry now. As piracy and music sharing has limited the money made in the selling of singles, live performance has became the main source of money for bands. By showing a wild live performance in the video it will encourage many people to go to the gigs.
The main aim is at young girls in their teens to 25. This appeals to them as the bands are often young boys who they are relatable too. They are also a sex symbol of their lives which the bands take full advantage of. They explore it with posters. As they are pop songs but the band has the rock and roll background, they capitalize of the ‘bad boy’ attitude which has been used to promote bands of this nature for years and create buzz around them.
Often the audience want to see their idols, this is why the bands use a heavy dose of live performance which encourages the audience to go to their gigs. In essence it’s a promotial business idea which encourages the money making side of the music industry now. As piracy and music sharing has limited the money made in the selling of singles, live performance has became the main source of money for bands. By showing a wild live performance in the video it will encourage many people to go to the gigs.
The Killers - Mr. Brightside
Mr Brightside isn't about someone cheating on you. It's about the insecurity and jealousy that can rise up and ruin a relationship, breaking down the trust. Think about it: "and it's all in my head".
And in the chorus we have "turning saints into the sea". Women suspected of witchcraft were often thrown into water, and if they drowned were they innocent, if they survived they were a witch, and were to be killed anyway. The exact same thing's going on here, metaphorically. Even if the partner was completely innocent - a "saint", so to speak, the relationship is still being destroyed by the jealousy and insecurity.
"But it's just the price I pay" - of course, a ruined relationship is going to be the price you pay for letting your unfounded jealousy be "taking control". Really, Brandon's encouraging people in the same situation to "open up (their) eager eyes" - to see what's actually going on, to face everything instead of burying your head in the sand.
It's almost bordering on possessiveness though - "gotta gotta be down because I want it all" - there's a controlling side to (him) that wants to monitor (her), and because he can't, he starts inventing scenarios of her cheating on him to justify the resentment he's starting to feel because he doesn't OWN her. There's an insidious side to this relationship, so maybe that's what's meant by him "coming out of [his] cage" - he had this metaphorical cage imposed on him for a reason. Maybe there was a past relationship he ruined in a similar way, and he's tried to repress himself so the same doesn't happen, but he finds himself acting the same as before, and feels this is what he will always be - "destiny is calling me". And yet this optimism and hope that he can shake this insecurity off makes him believe he is "Mr Brightside", even though he knows "I never" can change.
They are together, and they do want each other, but every time she goes out with other male friends he starts getting jealous and worried. He imagines ("and it's all in my head") these other guys getting with her, and it starts "taking control" of his head; that's all he can think about.
And in the chorus we have "turning saints into the sea". Women suspected of witchcraft were often thrown into water, and if they drowned were they innocent, if they survived they were a witch, and were to be killed anyway. The exact same thing's going on here, metaphorically. Even if the partner was completely innocent - a "saint", so to speak, the relationship is still being destroyed by the jealousy and insecurity.
"But it's just the price I pay" - of course, a ruined relationship is going to be the price you pay for letting your unfounded jealousy be "taking control". Really, Brandon's encouraging people in the same situation to "open up (their) eager eyes" - to see what's actually going on, to face everything instead of burying your head in the sand.
It's almost bordering on possessiveness though - "gotta gotta be down because I want it all" - there's a controlling side to (him) that wants to monitor (her), and because he can't, he starts inventing scenarios of her cheating on him to justify the resentment he's starting to feel because he doesn't OWN her. There's an insidious side to this relationship, so maybe that's what's meant by him "coming out of [his] cage" - he had this metaphorical cage imposed on him for a reason. Maybe there was a past relationship he ruined in a similar way, and he's tried to repress himself so the same doesn't happen, but he finds himself acting the same as before, and feels this is what he will always be - "destiny is calling me". And yet this optimism and hope that he can shake this insecurity off makes him believe he is "Mr Brightside", even though he knows "I never" can change.
They are together, and they do want each other, but every time she goes out with other male friends he starts getting jealous and worried. He imagines ("and it's all in my head") these other guys getting with her, and it starts "taking control" of his head; that's all he can think about.
Pop-Rock
Pop rock is a music genre which mixes a catchy pop style and light lyrics in its (typically) guitar-based rock songs. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a subgenre of pop music. The detractors of pop rock often deride it as a slick, commercial product, less authentic than rock music.
Characteristics
Much pop and rock music has been very similar in sound, instrumentation and even lyrical content. The terms "pop-rock" and "power pop" have been used to describe more commercially successful music that uses elements from, or the form of, rock music. Pop-rock has been defined as an "upbeat variety of rock music represented by artists such as Elton John, Paul McCartney, The Everly Brothers, Rod Stewart, Chicago, and Peter Frampton."
http://youtu.be/WLyHSOXhZhY
http://youtu.be/ege8jJ4ZdeU
Characteristics
Much pop and rock music has been very similar in sound, instrumentation and even lyrical content. The terms "pop-rock" and "power pop" have been used to describe more commercially successful music that uses elements from, or the form of, rock music. Pop-rock has been defined as an "upbeat variety of rock music represented by artists such as Elton John, Paul McCartney, The Everly Brothers, Rod Stewart, Chicago, and Peter Frampton."
http://youtu.be/WLyHSOXhZhY
http://youtu.be/ege8jJ4ZdeU
Audience Appeal
Five things audiences look for:
- Thought beats - Where you 'see' the sound.
- Narrative and performance - Songs alone fail to give us a complete narrative and lack performance elements.
- Star image - Want it to look unique
- Relationship of visuals to song - Illustrate, amplify, disjunction, etc...
- Technical aspects of the music video.
Music Video Theory
Music videos need to show six key things in order to be effective.
These are:
- Music videos demonstrate genre characteristics.
- There is a relationship between the visual and lyrics.
- There is a relationship between the music and the visuals.
- The demands of the record lable.
- There is frequent reference to the notion of looking.
- There is often inter-textual references.
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