Audience Appeal

Five things audiences look for:

1. Thought beats - Where you 'see' the sound.
2. Narrative and performance - Songs alone fail to give us a complete narrative and lack performance elements.
3. Star image - Want it to look unique
4. Relationship of visuals to song - Illustrate, amplify, disjunction, etc... 
5. Technical aspects of the music video.

Music Video Theory

Music videos need to show six key things in order to be effective.

These are:

• Music videos demonstrate genre characteristics.
• There is a relationship between the visual and lyrics.
• There is a relationship between the music and the visuals.
• The demands of the record lable.
• There is frequent reference to the notion of looking.
• There is often inter-textual references.