Target Audience Profile

Pop rock music often had a very select audience. The audience is select but often these songs are something that appeals to all. In better words they are aimed at a select group but still very popular within other groups of people. This is because the catchy nature of the song and its popularity reaches out to people of all sorts of backgrounds.

The main aim is at young girls in their teens to 25. This appeals to them as the bands are often young boys who they are relatable too. They are also a sex symbol of their lives which the bands take full advantage of. They explore it with posters. As they are pop songs but the band has the rock and roll background, they capitalize of the ‘bad boy’ attitude which has been used to promote bands of this nature for years and create buzz around them.

Often the audience want to see their idols, this is why the bands use a heavy dose of live performance which encourages the audience to go to their gigs. In essence it’s a promotial business idea which encourages the money making side of the music industry now. As piracy and music sharing has limited the money made in the selling of singles, live performance has became the main source of money for bands. By showing a wild live performance in the video it will encourage many people to go to the gigs.